Planting Visions, Growing Traditions

Heritage Nursery is dedicated to preserving historical knowledge and keeping local legacy garden centers alive. The brand’s story unfolds with a hands-on aesthetic, featuring a handwritten wordmark, illustrative style, and textured elements. Drawing inspiration from hand-painted farm signs and vintage seed packets, the typography evokes a nostalgic charm, embracing each nursery's rich history together with the community.

Heritage Nursery

Client

Services

Brand Strategy & Identity
Illustration

Role: Lead Designer

Creative Director: Gerald Westlund

Agency: Traction

Year: 2024

Credits

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