Planting Visions, Growing Traditions
Heritage Nursery is dedicated to preserving historical knowledge and keeping local legacy garden centers alive. The brand’s story unfolds with a hands-on aesthetic, featuring a handwritten wordmark, illustrative style, and textured elements. Drawing inspiration from hand-painted farm signs and vintage seed packets, the typography evokes a nostalgic charm, embracing each nursery's rich history together with the community.
Heritage Nursery
Client
Services
Brand Strategy & Identity
Illustration
Role: Lead Designer
Creative Director: Gerald Westlund
Agency: Traction
Year: 2024