We Make the Moment

After making memories for 40 years and recently returning to the original family, it was time for Mucky Duck to evolve. When asked who the perfect embodiment of the Mucky Duck brand is, the immediate answer was Chris Farley. This inspired the concept of "Absurdly Wholesome," setting the tone for a brand that would be daring, irreverent, and larger-than-life, while still retaining a touch of sweetness.